Solving an Industry-Wide Dilemma
For years, publishers have faced a difficult choice:
- Strict blocklists that limit revenue, or
- Lenient review systems that allow deceptive or low-quality ads to slip through, damaging brand trust.
ClearStream eliminates this tradeoff.
“In the past, publishers were forced to choose: a rigid blocklist that curtails revenue or a lenient approach that risks brand damage,” said Doupan Guo, Vice President of Ads at NewsBreak. “With ClearStream, publishers can now scale their advertising operations while maximizing monetization and protecting advertiser and user trust. The tradeoff between quality and yield is no more.”
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How ClearStream Works
ClearStream introduces a new standard for ad quality enforcement by combining:
• AI-Powered, Multi-Modal Creative Screening
Using advanced machine learning models that evaluate imagery, text, and behavioral signals, ClearStream automatically blocks most deceptive or harmful creatives before they ever enter an auction.
• Revenue-Aware Ad Ranking & Routing
If a creative fails compliance checks, ClearStream instantly routes demand to compliant alternatives—with minimal impact on fill rates–so that publishers can avoid sacrificing revenue.
The result is a seamless balance between user protection and monetization performance, delivered in real time.
Built for NewsBreak—Now Available to Publishers Everywhere
“We built ClearStream to solve our own challenges – protecting 40 million monthly users while managing 100,000 monthly campaigns,” said Jeff Zheng, NewsBreak Founder & CEO. “Now, we’re making this technology available to other publishers who need enterprise-grade protection. This represents NewsBreak’s evolution into a B2B technology provider for digital media.”
Proven Success: Weather.com Cuts Review Workload by 80%
One of ClearStream’s early beta partners, The Weather Company, reported substantial improvements in both ad safety and operational efficiency.
Weather.com—the flagship property reaching millions—improved the accuracy and consistency of its ad reviews while reducing manual review workload by 80%.
“Before ClearStream, our ad operations team relied heavily on manual review to block low-quality or deceptive ads. With ClearStream’s real-time screening, harmful ads are filtered automatically before they ever reach our users,” said David Olesnevich, VP of Weather Data and Advertising Products at The Weather Company. “This has saved our team a significant amount of manual review time and allowed us to focus more on optimization and strategy.”
He added: “The Weather Company has been using AI and machine learning to advance weather forecasting and comprehension for decades, so it made sense to continue to leverage AI with ClearStream.”
A New Era of Safe and Scalable Monetization
ClearStream marks a major milestone for digital media publishers seeking both reliability and revenue performance in their ad operations. As mobile advertising grows more complex and creative misuse becomes more sophisticated, ClearStream provides a powerful, turnkey solution trusted by large-scale consumer platforms.
Press Release: NewsBreak's ClearStream Wins ADWEEK Award for Solving Publishers' Quality/Yield Tradeoff.
