Available now on NewsBreak, NBot beta is a revolutionary artificial intelligence (AI)-powered agentic assistant that draws on a decade of R&D in large language models, search, and recommendation technology.
In its first application, on the NewsBreak app, NBot beta doesn’t just inform, it enables action. It learns what matters to each user and adapts in real time, understanding ordinary language, intent, and context across NewsBreak’s 10,000+ trusted content sources. With NBot beta on NewsBreak, users actively shape their news experience: personalizing the news they see and how they see it, with conversational control over notifications, recommendations, and even the ad experience.
“With NBot beta, NewsBreak is changing how our news community interacts with news and information—making content more personal, relevant, and useful,” NewsBreak founder Jeff Zheng says. “For our readers, this is a huge step towards active engagement, rather than passive scrolling; it’s about personalization through empowerment rather than algorithm. For our publisher partners, it’s an opportunity to forge deeper connections with the 40 million Americans who rely on NewsBreak, and to reach a new generation of users.”
NBot represents a new way for users to interact with digital products. It uses natural language and supports back-and-forth conversations, allowing users to freely customize their product settings, get direct answers to sophisticated queries, and personalize their feeds—just by asking. As a result, NBot significantly lowers product use barriers and enables a truly personalized experience. More importantly, it allows the product to evolve with each user's ever-increasing needs.
Early access users on NewsBreak are using NBot beta to:
- Personalize the news they see, adding topics and locations, requesting updates on key issues, exploring context for more profound insight, staying ahead of evolving stories, pausing topics to avoid spoilers for shows or sports, and so on.
- Change the NewsBreak app to their liking, deciding how they will experience ads and notifications, switching between light and dark mode in a single step within the NBot beta agent, and more.
- Get answers instantly, with NBot beta acting as a personal neighborhood guide for everything from special occasion meals and local crime updates to traffic and community events.
For NewsBreak’s publisher partners, NBot beta presents opportunities for higher user engagement with more relevant, immediate, and useful content. It continues to uphold the highest standards of user privacy while introducing new agentic AI formats that publishers can leverage to deliver more personalized and interactive experiences. Looking ahead, content publishers within and beyond the NewsBreak ecosystem will be able to extend the NBot beta’s AI assistant capabilities to their audiences.
“Our ultimate goal is to make it possible for publishers and the wider app development community to empower users to choose very sophisticated, customized experiences, deciding which app features they need and which they don’t—bringing real value to people’s lives,” Jeff continues.
The NewsBreak app is free to download from the Apple iOS App Store. The NBot-enabled version is currently only available to early access users.
